Stakeholders have a direct interest in the outcomes of a service or a business. They can be internal or external to the organisation and may have the power to either support or thwart its success. It is very important to identify and engage with stakeholders early on in order to be aware of what is important to them, understand what they require from your service or organisation, and seek their feedback.
Engagement with stakeholders works best when based on regular, two-way communication. The strategy behind such communication needs to fit the circumstances. For example, establishing the views of users of an existing service requires a different approach to that suited to a service start-up.
There are a number of ways to engage with stakeholders, each with its merits and limitations. Options include:
- Focus groups
- One-to-one interviews
- Questionnaires
- Public meetings
Halland Solutions can help to design and implement the best stakeholder engagement strategy for a given situation, to support effective relationship management.
Call or E-mail us today to discuss your needs